Can be a love/hate kind of relationship. It is however a great way of finding and engaging with your target audience.
Make sure you add some interesting content that isn't only about your product/service. A lot of the time, these kind of posts will engage your audience more.
It could be a funny comic, sharing someones else's post that you found amusing or that relates to your business, or maybe something from your personal life.
Don't be afraid to have a play around and see what your results are!